Pictogram street of the Future

Taking inspiration from Robert Venturi and Denise Scott Brown's influential work "Learning from Las Vegas" (1972), Spaceageny proposes a radical reimagining of urban streets, shifting from a landscape of 'decorated sheds' to a collection of 'ducks.'

This approach involves designing architectural interventions and urban elements that inherently communicate their function and purpose, thereby eliminating the need for traditional wayshowing. Recognizing that the urban form serves as the primary and most intuitive means for people to navigate their surroundings, the transformation of each building into an iconic landmark representing its use could eliminate the need for extra layers of information, by seamlessly integrating it directly into the urban fabric.

Participants can contribute to Spaceagency’s street model by selecting a land use from the master plan and envisioning buildings that clearly convey their function without wayfinding signage. Plasticine models of these buildings using provided materials will be created.

Who should come to our event?
People who want to reimagine how we navigate the urban streets. Currently we rely on traditional wayshowing to guide us in the public realm, so people who attend this workshop are people who are interested in exploring alternative and playful ways of how this can be done.

What will you participants learn from this experience?
Participants will be able to think more in depth about the function of each building/object on the street, will become more aware of the impact that the design has on our everyday life and recognize the importance of having an integrated approach of wayfinding from the beginning